If your house isn’t selling in this market, a 2 1/2% “price improvement” won’t cut it.

After 63 days on the market without attracting a buyer, the builder of 139 North Street has cut his price from $7.890 million to $7.690.

The owner’s been trying to sell this house since it was built in 2020, usually in the $6.250 range, but ends up renting it out instead, at very comfortable prices; it wouldn’t surprise me if that’s what happens this time.