Dearly beloved: Give it a rest
/
A stunning, coveted, professional chef’s kiss?
News that “Old Greenwich School’s beloved Pumpkin Lady” will be returning to campus this year spurred me to comment on the ever-increasing use by the media of the term “beloved”. You can’t escape it because it’s everywhere, used to describe animals, people, professions, businesses, bicycles — everything and anything. It’s almost as ubiquitous as “fascist”, but that’s for another post.
Here are a few samples — Google “beloved”, and you’ll find thousands more:
Beloved Therapy Dogs Named Coco
Beloved New Yorkers (really?)
Beloved Ocala County radio hosts
The there are recreational spots, like these:
Beloved NY beach with diarrhea problem
Beloved local Colorado ball parks
And the list of beloved restaurants, grocery stores, and purveyors of Canadian forest products is endless. It includes:
Beloved, bankrupt Mexican Restaurants
Beloved Mexican grocery stores
Beloved Philadelphian grocery stores
Beloved Trader Joe’s $11 Christmas trees
And closing the loop,