Trained seals could have done better, for free
/Austin pulls a Cracker Barrel with disastrous logo rebrand that took seven years and cost $1 million
City Manager T.C. Broadnax called the rebrand necessary for the sake of business on Thursday.
The city's seal had previously been used as logo, but many different department had their own.
New seal
old seal
And just like that, Austin takes a classic shield representing their city and turns it into a nothing logo with no history, context, or tradition.
— Libby Emmons (@libbyemmons) September 5, 2025
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